047
Prepared for T HENRI
A conversation with John Cramer, from TrataTech
T HENRI × TRATATECH
DUBAI · DETROIT
01 · Their world
A build book. A chassis number. A record of every owner who came before.
T HENRI × TRATATECH
02 / 16
01 · Their world
199
Hand-drawn in Detroit · Made by hand in Sabae · 250 steps
T HENRI × TRATATECH
03 / 16
02 · The gap
T HENRI × TRATATECH
04 / 16
02 · The gap
They sell it beautifully. They cannot carry every story.
T HENRI × TRATATECH
05 / 16
02 · The gap
Your dealers
Known
Named, visited, spoken to every season.
Your collectors
Not yet
Once the frame leaves the store, the trail goes quiet.
T HENRI × TRATATECH
06 / 16
A question for you
T HENRI × TRATATECH
07 / 16
03 · The answer
No app. No code. The frame itself opens its own page.
T HENRI
GTO image
No. 047 of 199
Authenticity confirmed
T HENRI × TRATATECH
08 / 16
03 · The answer
The tag is sealed inside the acetate temple. On titanium models, it travels in the case.
T HENRI × TRATATECH
09 / 16
03 · The answer
Every detail written by you. Nothing left to the shelf.
Certificate · T HENRI
Edition
047 of 199
Made in
Sabae, Japan
Materials
Japanese acetate and titanium
Made by hand
250 steps
Designed by
Tyler Henri
A word from Tyler
yours to write
T HENRI × TRATATECH
10 / 16
03 · The answer
One tap at home, and the frame is theirs on record.
Before
Unclaimed
Claim this passport
After
Owned by [Owner name]
Claimed through their optician
T HENRI × TRATATECH
11 / 16
04 · The relationship
They mark the frame sold with one tap. Every adjustment and repair brings the owner back to their store.
Optician view · [Store name]
GTO · 047/199
Sold · awaiting owner
GTO · 112/199
In stock
Monaco · 031/199
Service booked
Mark as sold
T HENRI × TRATATECH
12 / 16
04 · The relationship
A new release, a private preview, an invitation back to their optician. Sent by you, in your words.
T HENRI · NOW
GTO owners: the next release is yours to see first.
Reserve it through your optician.
Next release
T HENRI × TRATATECH
13 / 16
04 · The relationship
01
250 steps, by hand
02
Checked and recorded
03
One tap at the counter
04
Now you know them
05
The full story travels with it
T HENRI × TRATATECH
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05 · Making it real
One small step at the workshop. Everything else stays as it is.
STEP 1
One small step added at the bench
STEP 2
Each frame checked and recorded
STEP 3
Stock arrives as it does today
STEP 4
Claims it at home
T HENRI × TRATATECH
15 / 16
05 · Making it real
Your next release. Your first owners. We shape the rest around how you work.
T HENRI
×
TRATATECH
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16 / 16
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