047

Prepared for T HENRI

Every T HENRI has a number. Now it can have a record.

A conversation with John Cramer, from TrataTech

T HENRI × TRATATECH

DUBAI · DETROIT

01 · Their world

The rarest cars come with their papers.

A build book. A chassis number. A record of every owner who came before.

A black classic sports car at speed through a city at night

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01 · Their world

199

pieces. Each one deserves to be known.

Hand-drawn in Detroit · Made by hand in Sabae · 250 steps

T HENRI GTO in Obsidian Black

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02 · The gap

Then it leaves Sabae, and the story stays behind.

An artisan inspecting a handmade frame The workshop bench, empty

T HENRI × TRATATECH

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02 · The gap

Your optician has twenty brands to talk about in one afternoon.

They sell it beautifully. They cannot carry every story.

An optician's wall of frames from many brands

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02 · The gap

You know your dealers. You don't yet know your collectors.

Your dealers

Known

Named, visited, spoken to every season.

Your collectors

Not yet

Once the frame leaves the store, the trail goes quiet.

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A question for you

Tell us how a T HENRI reaches its owner today.

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03 · The answer

Hold a phone to the frame. Its story opens.

No app. No code. The frame itself opens its own page.

T HENRI

GTO image

GTO

No. 047 of 199

Authenticity confirmed

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03 · The answer

Nothing you can see changes.

The tag is sealed inside the acetate temple. On titanium models, it travels in the case.

Macro of the T HENRI Tirreno temple in Asteroid Black

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03 · The answer

Its papers, in your words.

Every detail written by you. Nothing left to the shelf.

Certificate · T HENRI

GTO

Edition

047 of 199

Made in

Sabae, Japan

Materials

Japanese acetate and titanium

Made by hand

250 steps

Designed by

Tyler Henri

A word from Tyler

yours to write

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03 · The answer

The owner claims it. Now you know who they are.

One tap at home, and the frame is theirs on record.

Before

Unclaimed

Claim this passport

After

Owned by [Owner name]

Claimed through their optician

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04 · The relationship

Your optician stays at the centre.

They mark the frame sold with one tap. Every adjustment and repair brings the owner back to their store.

Optician view · [Store name]

GTO · 047/199

Sold · awaiting owner

GTO · 112/199

In stock

Monaco · 031/199

Service booked

Mark as sold

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04 · The relationship

Speak to your owners first.

A new release, a private preview, an invitation back to their optician. Sent by you, in your words.

T HENRI · NOW

GTO owners: the next release is yours to see first.

Reserve it through your optician.

Next release

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04 · The relationship

When a T HENRI changes hands, its history goes with it.

01

Made in Sabae

250 steps, by hand

02

Received in Detroit

Checked and recorded

03

Sold by your optician

One tap at the counter

04

Claimed by its owner

Now you know them

05

Passed to a second owner

The full story travels with it

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05 · Making it real

It fits the way you already make frames.

One small step at the workshop. Everything else stays as it is.

STEP 1

Sabae

One small step added at the bench

STEP 2

Detroit

Each frame checked and recorded

STEP 3

Your dealers

Stock arrives as it does today

STEP 4

Your owner

Claims it at home

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05 · Making it real

Let's begin with one model.

Your next release. Your first owners. We shape the rest around how you work.

T HENRI

×

TRATATECH

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